Most partners treat their Steadily referral link the way they'd treat a coupon code: mention it once, in one email or one post, then move on. The partners who consistently generate the most referrals do something different. They find a handful of permanent, high-traffic spots inside something they already run, place the link there once, and let it keep working long after the original post or email is old news.
Below are the placements that tend to perform best, organized by how you already market yourself.
If you run a calculator or estimator
If landlords use your tool to estimate rehab costs, cash flow, cap rate, or anything else about a rental property, the results screen is the highest-intent moment you'll ever get with that user. They've just implicitly told you they own, or are about to own, a rental property.
If you publish content: guides, embedded calculators, or checklists
A one-time blog post announcing "we've partnered with Steadily" gets read once, by whoever happened to be reading that week. A link embedded inside an evergreen piece of content -- the kind of post that keeps pulling in search traffic for years -- gets read continuously.
If you're looking for ideas on which evergreen posts tend to convert best, it's worth studying what's already working for other partners; our own posts on attracting more landlord insurance clients and landlord insurance tools worth integrating into your workflow cover some of the same ground from an agency's perspective.
If you're a property management or lender software vendor
Your product almost always has a moment where insurance is directly relevant, even if you're not the one selling it -- usually when onboarding a new property or client, or during a document or compliance checklist.
If you're a creator, influencer, or run a newsletter
The instinct is to mention a sponsor once, in one video or one issue, and move on to the next thing. Two placements consistently outperform the one-off shoutout:
This is also where knowing your audience pays off. Our post on where landlords are already asking insurance questions online is a useful reference for finding the communities and formats worth showing up in consistently.
If you're a marketplace connecting landlords to services
You likely have some kind of listing, profile, or transaction flow already. The best placement is usually the one that's automatic rather than manual.
The pattern behind every high-performing placement
The common thread isn't the specific placement; it's the shift from 'tell people about this once' to 'put this somewhere permanent that intersects with a moment they're already having.' A one-off mention competes with everything else in someone's inbox or feed that day. A permanent placement just has to be there when the relevant moment arrives on its own.
If you're not sure which of these fits your product or content, that's worth a quick conversation with your Steadily partnerships contact. The right placement is usually obvious once you look at where landlords are already thinking about their property inside your own product or content, rather than where it's easiest for you to add a banner. In the meantime, you can grab your unique referral link and track referral activity anytime from your partner dashboard.
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